It’s hard not to walk into any convenience store located near a high school or middle school after the final bell has rung and not find teenagers purchasing Red Bull, Monster Energy and 5-hour Energy drinks. While the target demographic for these products is 18-34 year olds (males in particular), the National Institute of Health found that one-third of 12-17 year olds drink them regularly.

It’s also not hard to see how the marketing of this $55 billion global industry is directed to young people. If you watched X-Games this winter, you couldn’t help but notice the advertising. Action sports from NASCAR to professional bull riding are sponsored by energy-drink companies. It’s easy to see the marketing towards males when the Monster Energy girls parade around the various winners. Adding to the youth appeal is the endless supply of sweet berry and citrus flavors. Energy Drinks.pdf (37.0 KBs)